The Polaroid Z340 Merges Digital Photography with Instant Printing

Delivering a new twist on the instant photo, the Polaroid Z340 instant digital camera marries the convenience of a digital camera with the classic Polaroid instant printing experience.

Featuring a 14 MP digital camera with a 4X digital zoom, 3X4 full colour images printed in under a minute and onboard editing and viewing options, the Polaroid  Z340 makes it easier than ever to snap, print and share.

The Polaroid  Z340 delivers the authentic Polaroid  experience, with an innovative feature set for the digital world. With the Polaroid  Z340, photos can be cropped and edited on the camera prior to printing. Photos are automatically saved on the camera or SD card for quick and easy download to a computer or upload to social media sites.

The Z340’s magic begins with the ZINK® Zero Ink® Printing Technology from ZINK Imaging. ZINK Paper® is comprised of three layers of specially designed dye crystals that are activated and coloured by heat. With 400 million heat pulses, the ZINK Paper® transforms into a high quality, full colour photograph in a matter of seconds. Once printed, the ZINK photos are water resistant, smudge proof and tear proof.

Offering the Classic Polaroid  White Border Logo format and full bleed 3x4’’ prints, the Polaroid  Z340 helps you get creative with a variety of fun and useful borders that can be added to the image prior to printing. Further personalise your images by designing your own borders using the Z340 app.

The Polaroid  Z340 comes with ten sheets of ZINK Photo Paper™, a rechargeable lithium-ion battery, an adapter/charger, USB cable and a hand strap.

Polaroid and Lady Gaga Announce the New GL10 Instant Mobile Printer

The Next Generation of the Polaroid  Instant Printing Experience, the GL10 Frees Digital Images, Placing Them In the Palm of Your Hand

LAS VEGAS, Jan. 6, 2011 - Polaroid   today announced that the billions of digital images trapped on hard drives and cell phones around the world can now experience the joy of Polaroid  instant printing with the GL10 Instant Mobile Printer. The first product in Polaroid  and Lady Gaga's new Polaroid Grey Label  line, the GL10 features a small size, intuitive design and easy-to-use feature set that produces Polaroid  Classic Border, full bleed and contemporary 3x4'' photos in less than one minute - making it a portable photo booth that allows you to bring Polaroid magic wherever you go.

Designed by Polaroid and Lady Gaga as both a creative tool and fashion accessory, the GL10 gives your digital photos more power and emotion than a "like" button ever could. Bring it to a party. Pack it in your carry-on bag. Play with it in the office. No matter where you take it, the GL10 breathes new life into the digital images that shape our stories.

"I love all the Polaroid Grey Label  products but I'm the most excited about the printer," said Lady Gaga, Polaroid's Creative Director. "This product will revolutionize how we see photos. Your images will no longer die a death on your cell phone or digital camera."

Source - Polaroid.com

Polaroid and Lady Gaga Announce Grey Label

A Collaboration Between Two of the Most Influential Icons of Our Time, Polaroid Grey Label  Comes to Life With Three New Products That Showcase the Magic of the Polaroid  Instant Experience

LAS VEGAS, Jan. 6, 2011 - Polaroid  and its Creative Director, Lady Gaga today unveiled Polaroid Grey Label , an original line of products co-designed with Lady Gaga. This collaboration between two cultural icons reflects Polaroid's long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga's mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital. The inaugural Polaroid Grey Label  line is truly expressive of Lady Gaga's artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement.

Source - Polaroid.com

The Polaroid Grey Label Evolution

Polaroid  collaborated to define a direction for the line that blended the brand's core values with Lady Gaga's creativity. Stemming from "greige goods," a fashion-industry term for fabric in its purest form, the Polaroid Grey Label  line encompasses Polaroid's heritage of delivering simplicity with the style, wit and sensibility of Lady Gaga.

Committed to bringing originality back to product design across all genres, Lady Gaga articulated that all Polaroid Grey Label  products communicate three essential elements of self-expression:

• Creativity: All Polaroid Grey Label  products are designed with the idea that creativity and sharing go hand in hand, in both the digital and the physical world.

• Instant Artistry: All features found in Polaroid Grey Label  products celebrate, express and bring an element of artistry and originality to the act of image making.

• Fashion: Intended to be just as much everyday fashion accessories as innovative imaging tools, all Polaroid Grey Label  products feature unexpected design elements such as leather touch points, brushed metal and exposed mechanical details.

"The Polaroid Grey Label  line embodies the Polaroid  brand, with an injection of the future-looking fashion and design mantra of Lady Gaga that simply can't be replicated," said Scott W. Hardy, Polaroid's President. "It represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital."

Source - Polaroid.com

Lady Gaga Leads Polaroid Creative Session In Tokyo

On Saturday April 17th, Lady Gaga, the Polaroid  Creative Director, led a creative team meeting in Tokyo to collaborate on designs for upcoming co-branded products.

Tokyo was an inspirational setting for the meeting, and Lady Gaga was truly visionary in her role. The excitement for these upcoming products was palpable, the joy and spirit of Lady Gaga touched everyone in the room. We can’t wait to share more about the creative process and these one-of-a-kind products

It’s very clear from our first few sessions that she is a creative tour-de-force, and a key player on the Polaroid  team. We all know Lady Gaga as a creative artist, but she’s also proving her tech savvy. The partnership is all channeling Lady Gaga’s fashion sense to create innovative products with her fans in mind.

The collaboration will deliver new products that mix the best of “instant” with digital era multi-media. Lady Gaga has a personal connection to the

Polaroid  experience that she wants to share with the world through the introduction of products that will appeal to a new generation –building on the Polaroid  movement into the future.

Source - Polaroid.com